Our card personalization business generates more than 25 million financial cards each year. Since our inception more than 25 years ago, CMS has been a pioneer in deploying the latest technologies in card personalization. These include a state-of-the-art Visa, Master Card and Rupay Certified Card Personalization Bureau for EMV, as well as one for Magstripe cards in Mumbai, fully secured processes and single pass card personalizing systems to handle large volumes.
Our solutions are being used by almost all credit and debit card issuers in India. In addition to financial cards, CMS also personalizes Smart Cards which are being increasingly used in large scale government projects, including National ID, Rashtriya Swasthya Bima Yojana (RSBY), Mahatma Gandhi National Rural Employment Guarantee Act (MNREGA) and ESIC. Some of these form a critical backbone for financial inclusion projects in the country. We have also been pioneers in helping government agencies issue smart card based driving licenses, vehicle registration and ID cards.
Further, we offer end-to-end solutions, including fulfilment services.
EMV is a de facto standard for debit and credit bank cards, jointly developed by Europay, MasterCard and Visa. EMV will mean that the current magnetic stripe banking cards will be replaced with smart cards in the coming years. This change is a major one, considering there exist about 1.5 billion international debit and credit cards, and the available points of usage are in the range of 20 million.