Over the past six years, the Indian banking system has invested in the automated teller machine (ATM) network to bring easier banking access to millions of consumers at a far lower cost than the traditional channels. The ATM base grew three times in this period —from 70,000 to over 220,000 — making India the fourth-largest ATM market in the world. It has become the default channel for a consumer to access the bank.
India just got closer to its financial inclusion objectives with three announcements that will provide a definite boost to our country’s banking transactions ecosystem. First, the Indian RuPay card has gone international with three banks – Bank of Baroda, Central Bank of India and Saraswat Co-op Bank. Second, the number of ATMs under NFS (National Financial Switch) network has crossed the two-lakh mark.
Banking services in India is going through a paradigm shift following customer expectations that are blurring the lines between different service categories. Where earlier financial services were expected to deliver on security and reliability, even at the cost of time and convenience, it is now all about instant and convenient, (without of course compromising security).
A lot is being written and said about virtualization of payments and developing a cashless eco-system. From my standpoint of running the country's largest cash management company, the prospect of a cashless economy doesn't really exist for many decades to come.
ATM channels provide opportunity for banks to go for competent and cost effective models. There was a belief that internet banking channel will make the ATM channel irrelevant. However, ATM Channel has dominated the public technology segment, and future of ATM industry is also quite bright in India. Read more from this interesting article by Mr. Hota, first published on ResearchGate.
EMV is a de facto standard for debit and credit bank cards, jointly developed by Europay, MasterCard and Visa. EMV will mean that the current magnetic stripe banking cards will be replaced with smart cards in the coming years. This change is a major one, considering there exist about 1.5 billion international debit and credit cards, and the available points of usage are in the range of 20 million.
VDP or Variable Data print actually arrived on the scene due to the advent of digital printing. It allows you to create customized information on each copy rather than printing mass volumes of the same information.